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Gr-r-reat Grocery Store Tour: The Breakfast Aisle

Thanks to your generous response and feedback, we are continuing our virtual grocery store tours!

Just in case you missed our first one on nuts and nut butters, you can check it out here.

This week, we are tackling the breakfast aisle!


Have you been down the breakfast aisle lately?

Talk about overwhelming!


Believe it or not, U.S. consumers spend an estimated $8.5 billion on breakfast cereals every year.  And, the food companies spend hundreds of millions of dollars marketing these products, much of it aimed at children.

So, not only are there hundreds of options to choose from, but it can be super-confusing to determine which options are the good ones, especially when the front of the box bombards you with health claims.


To help you navigate through this confusion, join us on a virtual tour of the breakfast aisle!



Some key tips to keep in mind:


  • Look for a short list of recognizable ingredients.
  • Pay attention to added sugars and serving sizes.
  • Your best option will always be to buy the individual ingredients and make breakfast yourself!

Please let us know how we can make these virtual grocery store tours even more helpful!  And, we welcome suggestions on which section of the store to tackle next!


More Breakfast Inspiration!

Since many people believe breakfast is the most important meal of the day, below is a collection of coaching tips to help provide inspiration and guidance to enjoy delicious and nutritious breakfasts every morning:


Success Doesn't Happen Overnight, But Overnight Oatmeal Does!

Breakfast of Champions?  (all about breakfast cereals and REAL food alternatives)

Try This Delicious Way to Simplify Your Mornings (baked oatmeal cups)

Is it a Health Breakfast or Sugar Loaded Dessert?  (make your own granola)

Your Worries Will Disappear with this No-Fuss Breakfast  (frittatas and mini-frittatas)

N0-Fail Smoothies

There is a Sweet Potato in my Toaster

Wrap it Up and Tame the Morning Chaos  (breakfast wraps)

Is it Possible to Transform This Popular Breakfast Staple?  (donuts, made with REAL ingredients)

Put Those Lonely Coffee Mugs Back to Work  (Mug 'O Eggs)

How to Get the Processed Out of Your Sausage  (make your own sausage using REAL ingredients)

Of course, we are also huge fans of breakfast cookies and leftovers with an egg on top!


And, in case you or your kids have a love for Rice Krispie Treats, read more about how to make them healthier in our coaching tip, Can You Really Make This Treat Without Marshmallows and Butter?


Whenever you get overwhelmed or confused, just remember to...


keep it simple and EAT REAL!






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8 Responses to Gr-r-reat Grocery Store Tour: The Breakfast Aisle

  1. Once again, an awesome video! I have not bought or walked down the cereal isle in decades. I had no idea there was that much added sugar in some of those items. And the sad thing is that kids live by cereal, at least I did when I was a kid. But come it’s redonkulous the amount of choices they have to choose from. For us here we love doing the overnight oats. Add a little Flax Seeds its a snap. And the guests love them!! I think Oils and Vinegars would be another good isle to tackle. I’ve noticed that isle growing kinda like the cereal isle, but not as extreme. Thanks for keeping it REAL!!!

    • Thank you so much for the feedback and for the suggestion on what to do next! There are so many areas in the store that are growing and have become intimidating and overwhelming! So, I guess we won’t run out of ideas for a while! :). We appreciate you!

  2. Great job once again with some very helpful information. For years, our rule of thumb was to look for more fiber than sugar on the ingredient list–and finding those healthy choices was hard, even among the organic brands! Nowadays I am most often making our breakfasts from scratch–like the overnight oats you mentioned or maybe your yummy granola bar recipe. This morning we had Banana oat pancakes with blueberry sauce, which were super easy and yummy. Ken prefers a variety for breakfast so I’m always trying something new and, of course, making something special for Sunday mornings–his favorite meal.

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