we need your input!
We all have t-shirts that are our favorites for a variety of reasons.
Maybe it commemorates a Super Bowl championship or it allows us to support a charitable event or the college we graduated from. Maybe it is our favorite because we are passionate about the message it shares.
A few years ago, we designed and printed some EAT REAL t-shirts. We have placed orders for additional shirts a couple of times since then. We are now running low and it is time to reorder, but before we do, we would love to get your insight!
We have never really marketed these shirts and we do not want t-shirts to be a distraction from our mission of helping people discover and enjoy all the benefits of REAL food. Instead, we have used them to:
- wear for events and cooking demos
- donate to charitable organizations and events
- gift to some of our amazing supporters
- make available to wellness programs as incentives for their employees and participants
So, what is behind the design of the current "EAT REAL" shirt?
Conflicting messages about what you should and should not eat, and which diet is best — it is enough to make your head spin and say “I give up!”
Along our REAL food journey, we discovered and continue to believe there is one very simple message…EAT REAL FOOD.
And, for that reason the front of our shirt has that one simple message, and actually even simpler…EAT REAL.
And the back?
We had to get out of the routine of eating boxes of highly processed foods and focus on REAL ingredients and REAL food. Of course, not all foods that come in a box are bad (whole grains and dried fruits are examples of boxed foods that are part of a REAL food lifestyle). But let’s face it, many boxed foods found at the store are just edible food-like substances, but are NOT REAL food.
We also want a message that is positive and inspiring - which is why we steered away from something like, “Don’t Eat Crap!”
We would love your input!
- What ideas do you have to improve them?
- What else should we consider doing with these shirts to help create awareness and spread the message that eating healthfully really can be as simple as EAT REAL FOOD?
Feel free to share your suggestions here, or send me an e-mail at email@example.com.
We sincerely value our entire Eat REAL America community, and welcome and appreciate all of your input and ideas!